Projects

Project Overview

Empowering Global Events With Smarter Reporting

Ticketmaster
Ticketmaster
Ticketmaster
Role

Lead Product Designer

Duration

12 Months

Launch

Ongoing

Ticketmaster
Ticketmaster
Ticketmaster
Ticketmaster

100%

100%

integration

integration

for key segment in redesigned international reporting experience
for key segment in redesigned international reporting experience

40%

40%

reduction

reduction

in risky user workarounds
in risky user workarounds

88%

88%

improvement

improvement

in task success across key reporting flows
in task success across
key reporting flows

90%

90%

CSAT

CSAT

on new unified reporting tools
on new unified
reporting tools

Please Note: This is a high-level view of my work on TM1 Reports. Due to confidentiality, only selected visuals and a brief outline are shown. If you’re interested in the full story, please get in touch.

Executive Summary

Leading the redesign of TM1 Reports to unify fragmented tools and data, transforming Ticketmaster’s B2B reporting into a cohesive, scalable platform. As Lead Designer, I shaped strategy, set the vision, and drove execution across complex dependencies in close partnership with product, engineering, and research.

Team

Lead Designer

Steph Brooks

Lead Designer

Steph Brooks

Lead Designer

Steph Brooks

Product Designer

Flavie Robitaille-Dion

Product Designer

Flavie Robitaille-Dion

Product Designer

Flavie Robitaille-Dion

Senior Product Manager

Andy Dale

Senior Design Director

Anat Treanor

Software Development Manager

Danielle Paquette-Harvey

Key Contributions

Design Leadership & Ownership

Vision Setting

Stakeholder Management

Cross-functional Collaboration

UX Strategy

Research & Discovery

Prototyping

Design System Evolution

Architecture & Navigation

Outcomes & Impact

Delivering Measurable Impact at Scale

  • Accelerated and strengthened reporting reliability for enterprise clients

  • Minimised friction and eliminated manual workarounds in critical workflows

  • Developed scalable data architecture to future-proof global reporting capabilities

  • Successfully introduced new data sources to elevate reporting quality and depth, guided by research insights and focused on driving clear improvements

  • Established a living JTBD framework, currently being adopted across multiple TM1 applications

These foundational improvements enhanced value for global clients, enabled ongoing innovation, and reinforced TM1’s leadership in enterprise reporting.

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