AR/VR at Sainsbury’s (Dent Reality)
Augmented Accessibility in Store
Sainsbury's X Dent Reality
Augmenting Accessibility
Building on a Microsoft hackathon, I collaborated with Dent Reality to prototype AR navigation for Sainsbury’s stores.
I focused on inclusivity: from assisted shopping to proactive digitised lists, I explored how in-store tech could give customers greater independence and freedom to shop their way.
The UX Crunch
Rebranding for the Digital Stage
The UX Crunch
Rebranding for the Digital Stage
Partnered with UX Crunch to launch a refreshed identity as the community evolved into a hybrid online/in person model. I focused on translating the new brand into an engaging digital experience: sharper visuals, new design system, and touch-points that captured attention and attracted new audiences.
